Why you should never use “Lorem Ipsum” again
I’ll admit, I’ve been hating “Lorem Ipsum” nonsense ever since I’ve become a graphic designer. Here, full disclosure, yes, I am biased. But it’s; not just an irrational hate. I’ll explain.
Read moreAbout me - I don't charge for not cutting corners. I charge for knowing when to cut them and when not to.
Hi, My name is Alan Morgoev Torn, I am a full-stack creative. I've made my first website back in 1998, when I didn't even have internet at home. I opened some Fallout HTML help files with a Notepad by accident and started experimeting with it. Something about writing a bunch of text symbols in plain Notepad and then watch them turn into a web page felt like magic.
I was very shy kid back then, but I reached out to a local marketing agency, and asked them if they needed a web designer. They laughed at the awkward teen and said they didn't, but what they did need was someone to distribute flyers around town.
This had terrified me, bceause I couldn't imagine even talking to strangers. But I decided it will help me get over my shyness and get on the agency's good side. So I went ahead and started knocking on doors.
Soon they made me a part-time designer. And this is when I started learning about design. At first, it was just the technical stuff: the color theory, composition, typography, all that.
But slowly I started to realize, that nobody cares about great design. What the client does care about is how much money that design could help them make.
- Years of experience
- 20+
- Clients
- 300+
- Value generated
- $15M+
My values - Love and care at the core of everything I do
I'm not a people-pleaser, so I will not accept a suboptimal result just to not upset the client.
This allows me to get real results, as opposed to being a keyboard monkey.
- Authenticity
I only ever take on a project, when I'm absolutely positive I can bring value. Creating something useful — is a good ROI. Investing my time into building something nobody needs, just to make a quick buck — is the worst waste of time. - Transparency
Life is a series of interactions. Interactions are based on communication. So there is zero sense in distorted communication. Bad information leads to bad decisions. Bad decisions lead to bad outcomes. - Extreme Ownership
I own my wins and mistakes with equal amount of dedication, because my value is not attached to my performance.
From the articles
I love creating different pieces of the product and then putting them together. I'm not jealous of sharing the work. I utilize designers, developers, illustrators, writers and any other specialists with the same joy and confidence as when I work alone.